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Meet The Team

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Eve Charles

Author and creative director

Eve has combined her two passions, writing and clinical hypnotherapy, to create inspiring and engaging children’s books.

Eve weaves in hypnotherapy and positive affirmations throughout her stories to unlock the power of positive thinking. This helps children strengthen their inner being and find healthy self-perspective so they can feel whole, confident, peaceful and safe.

With the world rapidly evolving and technological advances bringing disruptive change, Eve believes that the qualities which make us human are now more valuable than ever; as it is these qualities which will make us relevant in the job market.

She believes that as parents, caregivers, leaders, and educators, strengthening our children’s soft skills is one of the most important investments we can make. Eve became a clinical hypnotherapist in 2017 after suffering from postpartum depression and discovering the transformative power of this therapy.

She is also a mother to two free-range children, a wife, an environmentalist, and a life coach.

Eve’s love of nature is captured throughout her storytelling in beautiful hand-painted settings where children’s characters create treasured memories and help our younger generation cope better with emotional stress so they can become future-ready.

In another life, Eve worked for 15 years promoting economic development, education and environmental policy including a decade working as Research and Communications Officer for the United Nations in Geneva, Switzerland.

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Sarah Maurette

Artist and illustrator

Sarah was born in France with paintbrushes in her hands. From a very young age, she's always liked painting, drawing, and dreaming.

Her dreams took her to University where she completed a Masters in Fine Arts.

In 2009, Sarah founded 'Brushes and Co', a company dedicated to promoting creativity and education through visual arts.

Her paintings and sculptures have been displayed in several exhibitions in France. Sarah is also a talented illustrator and she loves bringing stories to life.


When she is not drawing or painting, Sarah enjoys spending time with her three kids and partner. 

Sarah is in love with the Imagine If series and is delighted to bring this magical world to life. 



Annabel Armstrong

Global sales and marketing lead

Annabel has extensive breadth within book publishing globally, having had senior marketing management roles delivering and managing large book portfolios of work in some of the world’s leading publishing houses.

Annabel is a recipient of a global publishing award-winning Passion for Winning and being nominated for an International leadership award.


Books are engrained in Annabel’s DNA. Coming from a book-loving family; Annabel’s mother used to own the Wild Swans Bookstore, a successful award-winning bookshop in Auckland, New Zealand. Annabel has passed her love for books into her own family, as a proud mother of three delicious boys who love to read.

Annabel has over twenty years’ experience in senior marketing roles. She is also the Founder of Olberdi Marketing Consulting is excited to take you on this magical publishing journey and highlight how these books should be in every home, school, bookshop, and bookshelf.

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Amy Robens

Publicist and authentic storyteller

Inquisitive by nature, Amy began her career in journalism so she could explore the art of storytelling.

After more than 20 years in public relations, she launched her communications consultancy, Campfire, to help others master the art of authentic storytelling.

People are naturally drawn to those with shared values, and Amy uses her skills to help organisations find their social purpose so they can foster meaningful connections that stretch beyond the bottom line.

Amy works with a wide range of businesses including multinationals, iconic Kiwi companies, startups, entrepreneurs and not for profits, delivering tailored communications strategies that connect the dots that others don’t see.

Her natural love of storytelling has extended to her two children, Ben, and Amelie who are both avid readers and literacy adventures. 

Amy is a huge supporter of the Imagine If book series and the long-lasting life skills they impart on our future leaders.

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